FeaturesNow

Hmmmm ... Let Me Play the Devil's Advocate

Imagine this: One of your readers is in a serious and intense debate. Bold-faced and aggressive arguments won't cut it. So what will change minds and hearts? One strategy: playing devil's advocate. This punchy feature explains the why's and how's of this subtle, but powerful, approach to persuasion. 1166 words. [Feature 0912]

Talk Your Way Out of the Recession

Many of your readers or members can't wait for the recession to end on its own. They need action -- now. And trite as it may sound, action begins with powerful talk. Recession-busting talk means selling new products and services to customers ... persuading old prospects to become new customers ... creatively motivating employees to become more productive ... talking to prospects in new ways ... and more.

Talk Your Way Out of the Recession offers practical and inspirational guidance to almost any reader -- and reminds all readers of the powerful "tool of talk" available to them right now. 1062 words. [Feature 0903]

Convening Power: Influence and Clout Where It Really Counts

In simple terms, "convening power" is the power to get people to the table.  It's the power necessary to inspire others to discuss issues and reach consensus.  While convening power doesn't necessarily imply authority, it usually involves respect and stature.  This feature helps readers learn how to build this important type of power.  767 words.  [Feature 0324]

Discussion, Debate and Argument: Getting the Upper Hand

Often, your readers will find themselves in discussions where their viewpoints are ignored, or where another speaker is overpowering the conversation by skill or sheer force of personality.  This feature explains simple verbal and non-verbal techniques readers can use to gain or regain control.  907 words.  [Feature 9631]

Selling Your Ideas: Seventeen Ways to Convince Other People You're Right

People who get things done know how to persuade others.  This feature offers readers seventeen easy-to-use persuasion techniques: sharing values, dropping hints, and more.  950 words.  [Feature 9329]

Persuasion: Selling Ideas through Strong Business Correspondence

Most of your readers must prepare business correspondence. This article offers a checklist of the elements of solid, persuasive business writing. Your readers can use the checklist to evaluate their own memos and letters -- and to make future business correspondence more persuasive.  776 words.  [Feature 8908]