FeaturesNow

Know Your Customer: Twelve Customer Profiles You're Sure to Encounter

When it comes to asking questions, making complaints, or resolving problems, many customers have their own conversational styles.  So how your readers speak with customers is often much more important than what they say.  Once readers understand the motivation behind customer comments, they can build the conversation around that need.  This feature introduces twelve core customer needs.  1011 words.  [Feature 0612]

Ten Perilous Customer Complaints -- and What You Can Do About Them

In today's quality-oriented world, customers expect things to go right.  A serious problem can easily cost you a customer.  Systemic problems can cost you many customers.  Here's a list of ten deadly customer service problems that might plague your readers -- and ten handy solutions.  1098 words.  [Feature 0417]

Boost Customer Sales with an Annual Check-Up

Physicians and other professionals use annual check-ups to keep clients and patients coming back.  Whatever their fields, your readers can do the same.  The result:  a steady stream of customers.  This feature explains how.  771 words.  [Feature 0409]

E-Service on Your Web Site: How Do You Rate

Customers are looking for great Web sites.  Readers will learn how their Web sites rate on e-service by completing this short quiz -- and they'll learn what makes for great e-service today.  1130 words.  [Feature 0005]

Nine Things Your Customers Will Never Tell You

Some customers will complain about problems.  But many won't complain; they'll just quietly walk away.  Readers won't learn about these nine embarrassing problems from their customers, but they will learn about them from this feature.  699 words.  [Feature 9915]

Job Description: Customer

From an important job description:  Responsible for a wide variety of shopping and buying activities. Broadly responsible for evaluation of sales and service employees.  What's the job?  A customer!  This entertaining piece describes a customer's role in highly descriptive job description format.  316 words.  [Feature 9822]

Build Goodwill and Build Your Future

"Goodwill" is the reservoir of positive feelings customers hold toward an enterprise.  Here, readers will learn what goodwill is all about -- and how to foster goodwill toward their own businesses.  1057 words.  [Feature 9721]

Angry Customers: A Step-by-Step Guide to Turning Things Around

Angry customers can be perplexing and upsetting.  This feature shows readers how to initiate positive conversation with visibly upset customers, deflect customer anger, and return those relationships to a solid footing.  1226 words.  [Feature 9624]

Fifty Ways You Can Thrill Your Customers

Complaint followup.  VIP coupons.  Product advice.  Comment boxes.  Service guarantees.  This feature is full of these and other suggestions readers can use to delight customers, and build lasting relationships with them.  778 words.  [Feature 9603]

How Do You Say You're Sorry?

Sincere apologies can cement relationships, foster communication, and dramatically improve the vitality of a workplace or customer relationship.  This feature offers reader a practical step-by-step guide to the why, when and how of worthy and skillful apologies.  807 words.  [Feature 9510]