FeaturesNow

Go Viral! Market by Buzz

When your readers hear the word "viral," they might cringe. "Viral" sounds sinister. But viral marketing (the term was coined about 15 years ago) is now recognized as one of the most powerful promotional tools in today's high-tech world. Viral marketing is the 21st century's version of old-fashioned word-of-mouth. When it works, viral marketing can bring a message to thousands -- or hundreds of thousands -- of people at little cost. This engaging feature explains what viral marketing is all about, and offers readers tips they can use to make their names and products reach bigger audiences than they might believe possible. 920 words. [Feature 1010]

Online Criticism: Answer and Overcome!

It can happen to any of your readers, anytime: online criticism from a customer, a blogger, or just someone out of the blue. Getting angry doesn't help. Responding does. But how? This feature introduces readers to a variety of ways they can effectively respond to online criticism -- and come out ahead in the eyes of the public. 719 words. [Feature 2005]

The ABCs of Customer Contact

As much as your readers would like to stand next to each of their customers 24/7, they can't.  So the next best thing is to replace personal face time with promotional face time.  This feature offers readers a potpourri of high-impact -- and generally low-cost -- promotional tools they can use to keep their names and messages squarely in front of customers.  899 words.  [Feature 0705]

Power Words: Sell Anything!

What words strike desire deep in the hearts and minds of other people?  The answer:  power words.  This article offers a variety of "power words" -- highly motivating terms that can pack your ads, brochures, talks and Web content with selling clout.  With each word comes an action-packed illustration of its use.  964 words.  [Feature 0508]

A-Mail, Z-Mail and Other Electronic Communication: Your Profit-Boosting Tools

Ordinary e-mail has spawned new forms of communication, such as "z-mail" (zine mail), "a-mail" (appointment mail) and "p-mail" (premium mail).  In this feature your readers will learn about the myriad of ways they can use electronic communication to build image, traffic and profits.  901 words.  [Feature 0402]

The Scoop on Customer Loyalty Programs

Loyalty programs provide incentives and rewards to customers who help readers meet business targets.  They're useful for businesses of every type and size.  Here's a summary of common customer marketing problems -- and a bird's-eye view of the customer loyalty programs that can help readers solve them.  1179 words.  [Feature 0302]

Selling by E-Mail ... from A to W: What You Need to Know to Make E-Mail a Powerful Sales Tool

Your readers know that e-mail is increasingly used to sell a variety of products and services.  This feature explains what they can do to make e-mail a powerful sales tool each and every day.  951 words.  [Feature 0102]

Business Models for the Web: Make the New Economy Work for You

Everyone wants to "get on the Web."  But how do readers actually make money with their Web sites?  Here's a summary of the profit-building Web site models that actually work!  1784 words.  [Feature 0016]

Great Marketing on the Cheap

While complex marketing plans may be important, your business readers can often increase sales by spending but a few dollars (or cents).  This article explains how.  768 words.  [Feature 9924]

Enter the Profitable World of Direct Mail Marketing

Even in this electronic age, direct mail is one of the fastest-growing marketing tools.  It's used by Fortune 500 companies and Mom-and-Pop businesses alike.  This article introduces readers to this vast, and potentially profitable, world.  1928 words.  [Feature 9919]