Know Your Customer: Twelve Customer Profiles You're Sure to Encounter

When it comes to asking questions, making complaints, or resolving problems, many customers have their own conversational styles.  So how your readers speak with customers is often much more important than what they say.  Once readers understand the motivation behind customer comments, they can build the conversation around that need.  This feature introduces twelve core customer needs.  1011 words.  [Feature 0612]